The Craft Cafe Brand Styling

The Craft Cafe Brand | Angie Sandy Art Licensing & Design #branding #angiesandy #handlettering

I was contacted by Claire from Heart Handmade for help in creating a brand for a special feature on her blog called The Craft Cafe. She had a clear vision of what she wanted and loved the whimsical hand drawn feeling of many of my projects. Based on that I created a hand lathered logo, linking buttons, tiling backgrounds and a set of over 50 hand drawn clip art images. 

Claire was a dream to work with and I loved the chance to spread my wings on a branding projects, I haven't done one in such a long time. Thank you Claire for trusting me with your project! Look for the next The Craft Cafe feature on Friday!

MATS Part B Week 3 - Scrapbooking

Angie Sandy #makeartthatsells scrapbook homework

Last week was a fun one in MATS. It actually started out rocky and I wasn't loving anything I was doing and then suddenly the switch flipped and I knocked out something I loved in a day! I went back to my roots, hand drawn and inked lines, and imported them into AI. From there I just worked to create a lovely half drop repeat and made all the icons work together. I love this market and hope to one day get work in this area!

MATS PART B Week 2 - Baby Apparel

Week 2 was my favorite theme so far and a market I see myself working in. Baby apparel was the market with a pirate theme. I went crazy sketching pages and pages of fun icons. From the beginning it started with an animal theme which I ended up using in my finished piece. I went with a soft palette in hopes it would target the girl side of the market. I'd love to know what you think!

MATS Part B Week 1 - Greeting Cards

I have been MIA for weeks on the blog and it isn't because I haven't been here working. In the past month I have finished a number of projects, a few I can't announce yet, but I am so thrilled to have worked with some great new clients and friends! So let me just say there is a lot going on behind the scenes. 

I also started part B of Make Art That Sells and I am dedicating time every week without fail to finish the projects. In part A last fall I had too much on my plate and had to let several of the projects just slide right by. I am not letting that happen this time around. 

Week one was all about the paper market, I have done a lot of work in the photo card industry so it was fun to approach it from more of a greeting card direction. The guidelines for the project were a gingerbread themed holiday card.

One thing I have learned in the past few projects I have been involved inis that I like to do the sketching and then translate that into an image on the computer. In the past I was really fond of making beautiful drawings and then inking them and using live trace to translate them on the computer.  On that note here is just one of my very rough, not very pretty sketches for the card for week one paper project in MATS.

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After many changes and time spent perfecting the design this was the image I submitted which I am thrilled to say was selected by Lilla for review in the weekly roundup. I thought the design was very cute but I wasn't sold on all the blue in the background and that was the one thing Lilla said I could improve in the design so I have included the before and after of that below as well ( I am still not sold on it but had to move on to my pirates for last weeks homework). I'd love to hear from you if you have suggestions or thoughts as well!


MATS Blog Train Part A

Today I am participating in a blog train from my Make Art That Sells class. There is so much talent in the class and I hope you have a moment to visit a few of the participants. I am sharing today with Jo Chambers and Sonia Atwal.

The class was like opening a whole new world for me and I am so grateful for the chance to learn and grow under Lilla's guidance, something I wouldn't have been able to to otherwise. Since I my past has been primarily working with photographers but a desire to really jump into the world of surface pattern design and explore other areas too I knew I would learn a lot.

I can't say enough about the depth of the class and strongly recommend it to anyone with a desire to learn and grow. Part B is a few months away and I can't wait to get started! Below are a few pieces from the class and don't miss the entire list of participants below too!

 Pyrex surface pattern
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Full List of Participants

MATS Week 5 Homework

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I finally have another round of homework to display. The past 2 weeks have been a real struggle for me to get my homework done A.K.A. I didn't get it done A.K.A. I feel like a failure. So I set out this week to make it my highest priority and get it DONE! The past 2 weeks have been busy, it's a hectic time of year and there are never enough hours in the day not to mention they were a struggle for me... I am only human after all. 

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This weeks assignment was to take thing you collect and make them into a gift bag, for example a coin purse or pencil case. Well, I am not a big collector, actually I don't like clutter. I try to keep things simple and clean so I translated that to one of my most favorite things in the world. Horses. I was a horse crazy child, showed in 4H and quarter horse as a youth and presently have a weanling filly. I wanted to make a gift that I would love to give to a horse crazy girl, a friend with a daughter who reminds me so much of me. I am very pleased with the finished product and just love the way it turned out!

MATS Week 2 Homework

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Phew this week was a challenge for me. The subject matter was Bromeliads, a plant I've never heard of. We spent the first 2 days researching and drawing these lovely plants and then transformed them into a dining plate line. The subject of the week being Home Decor. I think I LOVE this market! Funny how you never think of something and then poof it is thrown upon you and you think you may have missed your calling in life.

A Glimpse Into the Design Work

Here is one of the sketches, inked and details added on a sheet of tracing paper. I had a hard time choosing my final images but this flower was one of my favorites and ended up being the centerpiece of the majority of the plates.

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Making it Beautiful

After scanning the sketches I bring all of my them into Illustrator and get to work editing, coloring, and finalizing each piece. After numerous hours of work, fighting with myself over color and elements I ended up with these two completed color ways. Do you have a favorite? I really like the blue but decided to submit the coral for my weekly homework.

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MATS Week 1 Homework

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The first week of Make Art That Sells has come to a close. I turned in my homework on Friday so I had time to enjoy my weekend. I pushed my pyrex and berries a little further in my finished work and included some word art and canisters as well. The bottom two patterns are complimentary designs intended to go with the main design.

I've been pin pointing my design style for the past few months and really am starting to feel confident in what I like and my own, unique design style. I hope this class helps me continue that journey.

Pantone Fall 2013 Colors

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I walked out to my car yesterday after visiting the big red bulls eye and I noticed my windshield was covered in fallen leaves. This prompted me to go home and immediately decorate my house for the fall season, pumpkins and all! During all my scurrying around I thought to myself a fall palette was the perfect addition to the site, I can't resist those warm, rich colors featured in the fall report from Pantone.

click here to download the ASE file

ASE tutorial here •  paint tutorial here